Is the 'Fear Of Missing Out' factor influencing dangerous driving?

Drivers who use their mobile phones whilst behind the wheel is becoming more and more of an increasing problem - is it because people are afraid of missing out of important plans?

A survey performed by Aviva revealed the severe extent of the problem - with one in three motorists in the UK admitting to using their phone when driving.  The survey revealed that 18-34 years are more likely to use their phones. 34% of this age group will check social media platforms, such as Facebook, compared to only 3% of people over 55 years old.

Staff at Aviva have liased with Dr Lee Hadlington, Senior Lecturer and De Montfort University and Sgt Neil Dewsen-Smyth from Chesire Police, who is currently running a safe driving social campaign. 

From this exchange, an infographic has been produced in regards to distracted driving and we thought this was very useful to share on our blog.

The infographic is broken down into stages, such as:

  • The fears of disconnecting - are we just addicted to our mobile phones?
  • Looks that could kill - distraction of looking at your phone whilst driving at speed
  • Don't let FOMO jeopardise your safety - tips and procedures to ignore your phone whilst driving

Aviva Infographic

Infographic by Aviva

Sgt Neil Dewson-Smyth from Cheshire Police

“Any use of a mobile phone whilst driving is dangerous. Even a hands free call is a distraction and recent studies support this. The livestream behaviour, for me, adds additional load on the driver. Holding the phone, reading comments and performing all mean the driver is focused far too much on what they are doing and who they can entertain or impress and not on their driving. That puts them, passengers, other drivers and pedestrians at hugely increased risk.”

Dr. Lee Hadlington, Senior Lecturer at De Montfort University

“Any individual who has a smartphone has the potential to be distracted by smartphone technology – the answer to this question is perhaps a lengthy one – app notifications drive individuals into the ‘push economy’ (that’s my term) where we are constantly being sent new updates etc – most individuals will keep these on for important things like communications and social networking, so when they get a message they want to respond quickly”

“Anyone who does more than one thing at any time runs the risk of losing focus on one or both tasks”