Morning after campaign delivers 'morning after' reminder to footy fans for Euro 2016
The latest phase of the Morning After campaign will deliver a morning after drink drive reminder to football fans during the upcoming Euro 2016 tournament.
Coinciding with the tournament in France, the campaign will run from the 10th June to 10th July 2016, with range of resources to remind people how long it takes for alcohol to pass through the body.
The morning after campaign, which has been running for a number of years, is designed to help normally responsible people avoid the risk of a drink-drive conviction, or even worse, cause a collision or casualty whilst over the limit.
The campaign includes a website which receives on average more than 30,000 visits each month and an app which has been downloaded over 15,000 times. The morning after 'calculator' can be downloaded free of charge from Google Play and the App Store.
Data from the Government's THINK! campaign revealed that in 2013 an estimated 740 reported drink drive collisions took place in the morning after a heavy nights drinking, and around 5,500 people fail breath tests between 6am and midday every year.
The THINK! research also found that 58% of those surveyed (800 drivers) would have four or more drinks on a night out, and still sometimes take a risk by driving the following morning - with only a third (33%) aware they could still be over the limit.
Simon Rawlings, Morning After campaign manager, said: “With England, Wales, Northern Ireland and the Republic of Ireland all involved this time round, Euro 2016 looks set to capture the imagination of a vast audience across Great Britain and Ireland.
“Friends and families will come together at home and in pubs and clubs to enjoy the matches and, in many cases, a few celebratory drinks.
“Our campaign aims to provide a timely reminder of how long it takes for alcohol to pass through the body, in a bid to help motorists avoid unwittingly driving while over the limit the 'morning after’.”