Minimising risk - what Fleet Managers should be doing and why
According to the most recent figures from the Department for Transport, the estimated total value for all reported and unreported road accidents in 2016, was some £36 billion. Statistically, at least 1 in 4 accidents will have occurred whilst people were driving for work related purposes, with their employer suffering both direct costs and indirect costs, such as insurance excesses, administrative overheads and lost productivity.
Finding ways to mitigate this unwanted cost should be a matter of priority for organisations and insurers. One way to do this is to identify those drivers who are most at risk of involvement in accidents and then find ways to support and develop these drivers to help minimise the associated risk.
Any organisation that requires or allows its employees to drive on their behalf should have a system for checking driving licence validity, entitlements and convictions without exception. Higher levels of penalty points, or certain types of endorsement, may justify more frequent checks and some form of targeted intervention to address the driver’s behaviour and manage the risk. There is ample evidence to show that in many cases, this can be instrumental in changing driver culture and reducing accidents.
The problem with relying on licence checking alone is that it doesn’t address those drivers that may present a risk, but have yet to be convicted. They will cost the business just as much if they have an accident caused by their behaviour, as a driver with points already on their licence.
This is where technology can be instrumental in profiling these drivers. Richard Brown, Managing Director of Licence Check Ltd comments: “The new DAVIS Driver Risk Assessor can help as it quickly identifies ‘at risk’ drivers giving organisations the opportunity to tailor the support and training provided for these individuals, rather than adopting a one-size-fits-all approach.
“DAVIS Driver Risk Assessor incorporates leading psychometric assessment software which quickly identifies the attitude and behaviour of drivers covering road knowledge, observation, hazard perception, distance following, reaction and safe and driving policy knowledge.
“Having flagged up the problem drivers, the next challenge is to determine the intervention required to bring them into an acceptable risk profile. There are many online training courses to help build awareness of the unwanted conduct on the part of the driver and how they can address this.
“Reducing drivers’ risk brings more benefits then just saving money. Improving driving standards at work through training helps to protect other colleagues and safeguard the public. It directly reinforces management’s commitment to a safety culture in the workplace.”